Spirit of giving
News & Features STARMAG Sunday December 23, 2007
CHRISTMAS is never Christmas if you don’t share the special moment with others. LiteFM, for one, is embracing the spirit of sharing and giving in a meaningful way this Christmas – by getting Malaysians to donate presents to children in need.
From tomorrow until next Friday, listeners are invited to call the station and pledge a present to a special child under its Gift of Love programme. Four times a day the public will get the chance to make the contribution by picking from a list of gifts featured on www.litefm. com.my.
These good Samaritans will then be invited to LiteFM’s Christmas tea party at The Loaf in Pavilion Kuala Lumpur on Jan 5. Here, they will be able to hand over their gifts to the children of a local charity home who will also be the guests at the event.
I can just imagine the joy on the faces of these young ones when they receive their special gifts!
Remember the recent Deepavali promotion where THR.fm literally gave a little “vroom-power” to listeners on their journey home to celebrate the festival?
Well, following its success, another Airtime Management and Programming radio station will be doing the same for its loyal listeners.
In the just-concluded Christmas Sleigh Ride contest run by MIX fm, five winners will drive home with a Naza Ria each, on loan for up to seven days, during these yearend holidays to any local destination.
In addition, they will enjoy a paid trip courtesy of the broadcaster, which is covering petrol and toll charges plus RM1,000 cash.
First, the contestants had to fill in the missing words of a Yuletide song aired by MIX in the quickest time possible. Those who made it then battled each other in on-the-ground Xmas competitions organised by the radio station.
They were indeed made to sweat for the “free” ride!
Finally, Christmas is not Christmas also if not for the Nine Lessons and Carols from the chapel of King’s College in Cambridge, Britain.
The 90-minute choir presentation, which includes selected readings from the Bible, is broadcast live by BBC World Service radio every year.
For those who want a traditional feel to the season, you can tune in to the Christmas Eve feature at 11.15pm tomorrow (Malaysian time). Please check The Star’s daily guide for radio frequency details.
Merry Xmas!
Despite living in the cyber age, the writer insists that radio still provides a unique window on the world. When he isn’t scanning bandwidths, he helps to raise awareness of positive living with pets through his organisation, Petpositive (Malaysian Animal-Assisted Therapy for the Disabled and Elderly Association).
