The newly-revamped TRAXXfm has more to offer listeners.
HAVE you been listening to the new TRAXXfm? The English radio station, which was first known as the Blue Network, and later Radio 4, has a spanking new sound since its recent re-launch.
Blurbs from the national broadcaster RTM claims that it is the freshest sound in the nation.
Over the next few months, TRAXXfm hopes to bring to the airwaves a “bright, brilliant and thrilling” new presentation and sound display.
The revamped radio station aims to become the listeners’ choice as a one-stop travel and holiday guide to interesting places to visit in Malaysia. It promises to deliver it in a fun, informative and entertaining style for everyone. Apart from its interactive banter and contests, the station aims to equip listeners with a better knowledge of the country.
DJ Patrick from TRAXXfm. What I liked about TRAXXfm’s new programming is the rotating of its DJs.
Previously, the DJs would work the shift from morning to afternoon and it would be rather boring to hear the same voices throughout the whole period. Not that any of the DJs were particularly poor or bad – a change now and then would have avoided the monotony.
The new setup also features a male and female host during the rush hour slot. This, too, adds a fresh feel to the programming, compared to the old format of having DJs of the same gender.
Another TRAXXfm feature that I like is the information on local events – this is not limited to those of urban hot spots but also includes cultural events throughout the country.
Having said that though, I think TRAXXfm would be prudent not to go overboard in its tourism quest.
The broadcaster is, after all, a radio station catering primarily to local audience. It is not an international radio station with overseas listeners.
Apart from tourism information, TRAXXfm also offers sports updates. The station says listeners will get first-hand information on major sporting events such as Formula One and the Monsoon Cup. There will also be updates on sports-related parades, speedboat challenges, motor sports, X Games and even the traditional wau competitions.
During religious celebrations, TRAXXfm will provide more information on the festivities and their significance.
As for music, listeners will be able to hear Bahasa Malaysia, Chinese and Tamil tracks along with traditional and world music.
