Wednesday, 27 February 2008

Nomination Day Coverage On Radio


Keeping up to date

Air Raves, StarTwo, The Star

LAST Sunday was certainly no ordinary day for Malaysians. It was the much anticipated nomination day for our political candidates of the respective parties ahead of next week’s exciting 12th General Elections in our country.

And Red fm was there for its listeners. From 9am until 1pm Red, which is operated by The Star, presented as frequently as four updates each hour on what was happening over at many of the nomination centres throughout the nation.

The FM broadcaster had six radio deejays posted on the ground in order to bring the action direct into the homes of listeners of Red.

The updates were presented as live crossover reports. Each report lasted for about two minutes.

The deejays not only spoke about the nominated candidates but also conducted brief interviews with some of the people at the centres. Listeners were able to feel the mood of the people in each venue this way.

Fans of Red are advised to stick with the broadcaster for more news on the March 8 Elections as the days get nearer. Meanwhile, the announcement of the election date a fortnight ago on Feb 14 witnessed many of our media scrambling to get the news to Malaysians and the world through radio, television and SMS.

However, sometimes being the first may not always make one the best – as Radio24 obviously discovered.

The station’s anchor in the studio was clearly not prepared about what to do should a delay in a scheduled event occur.

The problem started when Election Commission Chairman Tan Sri Abdul Rashid Abdul Rahman took a longer time to make his announcement. As a result, the 24-hour news station’s listeners ended up not knowing what was happening for a good 10 minutes or so.

Whilst television viewers could at least see what was going on, radio listeners could not. All we heard were voices mumbling. Radio24’s anchor should have intervened at once and criss-crossed back to the studio to apologise for the glitch.

Then, crossover back when everything was ready.

The same day was also Valentine’s Day. Whilst many of the English radio stations were pretty much in a

lovey-dovey mood all morning, some broadcasters tried to be different and downplay – or even dismiss the occasion.

Hitz.fm promoted “Single Awareness Day” which fell on the same day.

Red fm’s Shaz boldly proclaimed that Valentines over the recent years had become rather overrated.

Wednesday, 20 February 2008

RAT TREATS

RAT TREATS



Air Raves, StarTwo, The Star

Rat treats

Tomorrow is Chap Goh Mei, an auspicious day which marks the final day to the Lunar New Year celebrations to welcome the Year of the Rat.

I cannot think of a more fitting time to look back and see what kind of treats the Rat recently decided to bring for us on radio.

I was delighted to observe several non-Chinese language broadcasters – particularly the Bahasa Malaysia radio stations – taking special interest in the lunar event.

I say this because over the recent years some of them have not been doing so, or at least, not enough.

Radio stations like Asyik FM run by RTM got its mostly Malay listeners to send out their Gong Xi Fa Cai greetings to Chinese listeners in the Eve of CNY.

Although many of them were taking advantage of the long festive holidays to return to their hometowns to be with their families, many still found time to call in to the studio to convey their greetings.

Asyik’s male deejay on duty was enthusiastic about the occasion. He reminded listeners about our multi-religious and multiracial country, sent his greetings out to all the “towkays” (Chinese businessman) listening in and reminded those on the road to drive safely.

I understand that there were lesser accidents on the road this year. If true, I have no doubt that a good chunk of the credit should go towards the radio stations for their frequent safe-driving messages on the airwaves.

I heard quite a few of them and was quite impressed. Having said that, however, I feel that there is still room for improvement.

Radio stations, for instance, should have invited personalities, politicians, or even the man-in-the-street to give out brief safe-driving messages to listeners during the festivities. The messages should be short, concise and kept amusing so that listeners will pay attention to them.

As for music, one FM station chose to give its listeners a heavy and long dose of sentimental songs during the evening hours of CNY. I seriously wonder about the wisdom of such a decision as loves songs tend to make some people sleepy!

NOTE: TODAY'S ARTICLE RANKED AT NO 10 IN THE STAR ONLINE.

Despite living in the cyber age, the writer insists that radio still provides a unique window on the world. When he isn't scanning bandwidths, he helps to raise awareness of positive living with pets through his organisation, Petpositive (Malaysian Animal-Assisted Therapy for the Disabled and Elderly Association).

Thursday, 14 February 2008

Will Indians vote for change on March 8?/ Note: Ranked No 9 In Most Viewed



Will Indians vote for change?

AIR RAVES, THE STAR

Malaysians are not the only ones interested in our general election.

The next one – our 12th to date since Merdeka in 1957 – is likely to occur very soon.

Last week, Radio Australia (RA) predicted that there would be a very poor show of support at the polls for Barisan Nasional (BN) this time around from the Indian community, which, the international broadcaster pointed out, has stood by the ruling party for half a century.

The Melbourne-based radio station based this assertion on Prime Minister Datuk Seri Abdullah Ahmad Badawi’s recent remarks to The Star. He had admitted that the BN can expect to have less support from ethnic Indian voters in the next election.

RA’s Asia-Pacific programme presenter Nasya Bahfen interviewed Manogar Marimuthu, president of the Malaysian Tamil Education Research & Development Foundation, on the issue.

Manogar told RA that the Indian community had long complained about a lack of jobs and educational opportunities. “The protest rallies by Hindraf (Hindu Rights Action Force) only drew more attention to the situation,” he added.

Manogar said that the sizes of the rallies, which took the Government by surprise, were prompted by the destruction of Hindu temples.

Sheer devotion: A group of devotees carrying paal kudam (milk filled container) during the Thaipusam celebrations.
He went on to say that whilst he sympathised with the MIC because it was only a “small minority” within the ruling coalition, he thought that the party would “suffer serious setbacks” in the coming polls.

RA, on its part, told its worldwide audiences that Abdullah has promised to address the destruction of Hindu temples and other grievances ahead of the election.

“The general election is expected to be called as early as next month, although it doesn’t need to be held until 2009,” the broadcaster concluded.

Meanwhile, Thaipusam on Jan 23 saw some tasty on-air treats on local radio.

RTM’s Tamil-language broadcaster MinnalFM provided interesting coverage on how the event was being observed in various states in the country. One of the crossovers I heard was to Malacca. It was done clearly and glitch-free.

TraxxFM’s Wake Up show talked about the incredible feats performed by kavadi bearers at Batu Caves. The deejays gave out information about the special diet and strict discipline the faithful have to endure to fulfil their vows.

Finally, Bernama News Agency’s Radio24 once again performed with flying colours. Besides its regular updates on how Thaipusam was being observed in the country, a note of appreciation should go out to the broadcaster for its special festive greeting promo by its staff for the occasion.

It seemed to have been done rather spontaneously, with everyone (in the studio) wishing everyone (on the air) a joyous Thaipusam. One could even hear an Indian classical music instrument being played in the background in the audio clip.

A simple act like that – and the trouble taken to do it – was enough to immerse us all in the festive mood immediately.

Despite living in the cyber age, the writer insists that radio still provides a unique window on the world. When he isn't scanning bandwidths, he helps to raise awareness of positive living with pets through his organisation, Petpositive (Malaysian Animal-Assisted Therapy for the Disabled and Elderly Association).

Radio Australia And Indians For Change

Thursday, 7 February 2008

Rat On The Radio


News & Features

Rat on the radio

StarTwo, The Star

IT is the first day of another brand new lunar year again. And our radio airwaves are full of seasonal sounds from the Orient especially among the Chinese broadcasters. Here are some of the specials that are being aired to mark the start of the Year of the Rat:

Radio 988 (Operated by The Star)

From now until Valentine’s Day next Thursday, listeners are invited to SMS in their felicitations for CNY and Valentine’s Day to 988. All one has to do is to key in the festive day they are referring to in their mobile phones and follow it up with a space. Next, include the name of the person you wish to send your greetings to and follow it up with another space. Finally add your brief dedication message. When completed, promptly send your message to 32733.

The cheery 988 deejays in the studio will take it from there. Expect to hear one of them read out your SMS dedications and song requests anytime throughout the day.

For those of you who prefer to hear forecasts of what might await you in the Rat year then listen out for specially recorded interviews with Hong Kong’s Feng Shui Master Edward Lik Kui Ming’s expert reading of the zodiac signs.

Music wise, 988 will also feature, among others, a special interview with upcoming Hong Kong boy band SunBoyz.

988 is also offering RM100 in cash to anyone who can correctly identify the voices of the radio station’s deejays conveying their CNY greeting on the air.

The numbers to call are 03-4048 1198. Good luck to each caller!

Note all of the 988 features are a daily affair on the broadcaster.

MY FM (Operated by Airtime Management and Programming))

MY FM 12 Animals Capsules has been a popular feature on the station for several years during the lunar celebrations. The Chinese Zodiac forecast show returns this year with a new set of predictions in the Chinese horoscope.

Listeners can catch the forecasts daily until Feb 15. Listen out for them every hour from 9am to 9pm.

The capsules feature the expert views of well-known Taiwanese astrologer, Yu Yang, covering many different aspects of an individual’s life – love, career, health, etc.

China Radio International (CRI)

Finally, how about going for a more original feel of CNY by tuning in to China Radio International?

The Beijing broadcaster has been talking a lot about the lunar New Year to its international audiences explaining to them that no one knows exactly when and how the 12 animals in the zodiac calendar were chosen to represent the special years which are also known as the “12 earthly branches.”

CRI can be heard daily at the following times: 12am – 2am, 8am – 10am, 2pm – 4pm and 6pm – midnight.

The frequencies to tune in to are: 7.325 kHz, 41 metres; 9.730 & 9.870kHz, 31m; 11.650, 11.885 & 11.980kHz, 25m; 13.645, 13.590 & 13.720kHz, 22m and 17.710 kHz, 16m.

NOTE: This article ranked at Number 4 in the Top 9 list of The Most Viewed Pages in The Star Online on the day that it was published.

Sunday, 27 January 2008

Radio SOS


News & Features

Power to inform

TO many people, radio is synonymous with “entertainment”.

But, to me, a good broadcaster should not only be about pleasure; it should also inform listeners about the world they live in and what goes on in it. Such information may well be lifesaving knowledge for them one day.

Then there is the vital role of educating the public and raising awareness of issues – from social to health and more.

In closely monitoring our local FM bands over the years, I’m happy to welcome a marked improvement – especially of late – in many broadcasters.

It wasn’t too long ago that some of our deejays were callously making flippant or insensitive remarks about other people’s plight.

Thankfully, nowadays radio stations do appear to be more sensitive and in tuned with public sentiments. At the same time they are more responsive in times of crisis.

Some of them even attempt to go the extra mile despite their limited resources. The current flood situation caused by heavy rains is a good example.

Sadly, there were evacuees again last week. This time, 300 residents in two villages in Pekan, Pahang, were forced to abandon their homes because of the rising waters.

Radio24, the all-news broadcaster operated by Bernama in Kuala Lumpur, has been updating listeners on floods in various states since early December. It diligently kept up with its duty to cover the flood situation even as the nation celebrated two major holidays – Hari Raya Korban and Christmas.

During particularly bad weather, listeners were still able to follow news reports as frequent as each hour throughout the day.

Radio24 not only kept the public informed of the rising water levels but other details too, such as the kinds of aid available to the flood victims as well as the Government’s short-term and long-term plans in flood alleviation.

It also conducted live crossover interviews with officials to keep the people posted on how the flood victims were coping at the evacuation centres.

Apart from that, Radio24 also provided useful tips about what to do during an emergency and possible ways to reduce the risk of becoming a flood victim. These were aired either through short public service announcements (PSAs) or in audio capsules throughout the day.

Listeners in the Klang Valley can tune in to Radio24 on FM93.9MHz.

Those outside the area may access it via the Internet: http://www.radio24.com.my/main.html. Once in and after the introduction page, click on Radio24 Live Streaming.

Despite living in the cyber age, the writer insists that radio still provides a unique window on the world. When he isn’t scanning bandwidths, he helps to raise awareness of positive living with pets through his organisation, Petpositive (Malaysian Animal-Assisted Therapy for the Disabled and Elderly Association).

PLEASE NOTE THAT THIS IS THE LAST TIME AIR RAVES WILL APPEAR ON SUNDAYS IN STARMAG. FROM NOW ON, YOU CAN READ AIR RAVES ON THURSDAYS IN THE STARTWO SECTION OF THE STAR. AIR RAVES WILL APPEAR NEXT ON FEBRUARY 7, 2008, ON THE FIRST DAY OF CHINESE YEAR.