Wednesday 29 October 2008

Sinar makes a difference

Wednesday October 29, 2008

Sinar FM is making a difference

By ANTHONY THANASAYAN


It has often been said that when it comes to radio programming, Malaysians today are spoilt for choice. However, when it comes to doing something different and meaningful – few really stand out.

This week, Sinar FM takes that bold step forward.

Together with Badminton Association Malaysia (BAM), the Bahasa Malaysia broadcaster which is operated by Airtime Management and Programming Networks, will hold a grand charity badminton match next week.

The special sports event will witness our very own world No.1 badminton star Datuk Lee Chong Wei battle it out with Sinar’s breakfast show crew – Krill, Raja Azura and Salih Yaccob.

And guess what? They’ll also be facing BAM coach Datuk Misbun Sidek and his team of star players including the other Sidek brothers (Rashid and Jalani), Roslin Hashim and Hafiz Hashim.

All this is for a very good cause, of course. It is to raise funds for Datin Latifah Mohd Sidek, wife of Datuk Misbun, who is sadly at a critical stage of kidney ­failure.

The game takes place at 8pm on Nov 7 at Stadium Juara, Bukit Kiara Sports Complex in Kuala Lumpur.

Extra activities will include the auctioning of these badminton legends’ memorabilia (racquets, shirts, etc.) and bidding for matches with the athletes.

This event is also open to the public with an entrance fee of RM5 per person. All proceeds collected will be audited and directed to Hospital Tawakal in KL which is handling the medical treatment for Latifah.

Tune in to Sinar to find out more. Sinar Pagi can be heard on weekdays from 6am until 10am. Alternatively, you may also log on to the radio station via the Internet (www.sinar.fm).

Festive joy

Deepavali was celebrated with traditional gaiety and enthusiasm. It’s great that radio allows one to hone in on what’s going on across the seas. For instance, in India, according to the All India Radio (AIR) from New Delhi, Hindus started the day with early morning baths, then thronged temples, offering poojas and exchanging greetings. AIR also reported that the celebrations took place amidst elaborate security arrangements by Delhi police, with extra CCTVs installed in markets, airports, railway stations and bus stands.

Meanwhile, back home, things were not as tense. And over the radio, it was more of the same old, although a few of our local deejays did a great job to complement the festivities of Deepavali. Deejays Fad da Dillio and Priscilla the Killa from Radio Televisyen Malaysia’s TraxxFM were my favourites.

From listener feedback, however, THR.fm seemed to be the top choice.


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