LiteFM goodwill

Wednesday December 24, 2008

Lite FM spreads seasonal goodwill

By ANTHONY THANASAYAN

Lite FM spreads goodwill this Christmas season.

Say the word Christmas, and most of us would at once think of Xmas trees, parties and gifts aplenty. Not Lite FM.

The FM broadcaster, which is operated by Airtime Management and Programming networks, is set on making Xmas truly meaningful for its listeners this year.

For the second year in a row, the station is giving its listeners the opportunity to participate in its “Gift of Love” project to help fulfil the Christmas wishes of underprivileged children.

Until the end of the month, Lite FM is compiling a list of over 50 children’s wishes from Rumah KIDS. The organisation is a shelter located in Klang and Subang in Selangor to help special kids who were either orphaned, abandoned or abused.

You can find the names of each of these special children hung on a virtual Xmas tree on the radio station’s website: www.litefm.com.my.

Listeners can decide to either grant one of these kids wishes immediately or pledge to do so later.

Once done, they can personally bring their presents for the children to a Christmas party that will be held at Impiana Hotel in Kuala Lumpur on Jan 3. There will also be plenty of food, games, gifts, clowns and of course, Santa Claus, to entertain everyone.

Lite FM hopes that its timely effort in helping to spread a little goodwill and cheer will make each child and the participating listeners experience a memorable event.

A frequent question I get from readers is how to tune in to foreign radio stations. And one of the best sources to turn to is the yearly world’s No.1 selling radio guide called Passport to World Band Radio.

The New York Times describes it aptly as the TV Guide for world band radios.

It tells you about the latest available shortwave radios and offers readers a meticulous review on each set.

It provides you with precious details about international radio stations and when is the best time to tune in to them. There are also plenty of useful tips that would amaze even the most advanced listeners.

However, what I like most about it is its use of simple English to explain some of the complicated stuff. Its bold candour is also refreshing. If a radio set or station is not up to the mark, it will tell you so. And be prepared that it just might be your favourite broadcaster that is getting the brickbat.

The 25th edition of Passport 2009 with 528 pages is now available. For more information browse: www.passband.com